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Tag: customer experience

The CMO Exchange: Peter Jung, CMO of NASCAR

by Steve OlenskiPosted onDecember 1, 2022January 11, 2023

From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.

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Use These 3 Steps Toward Building a Better Customer Strategy

by Jeb DasteelPosted onSeptember 7, 2022September 7, 2022

Everyone claims to be customer-centric. But how many really are?

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To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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The CMO Exchange: Marina MacDonald, CMO of Red Roof

by Steve OlenskiPosted onJuly 1, 2022July 2, 2022

From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.

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Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Billy Mumphrey And My 2022 Wish For Marketers The World Over

by Steve OlenskiPosted onJanuary 3, 2022January 3, 2022

What can a cockeyed optimist who’s mixed up in world diplomacy teach marketers?

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When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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