You know the saying “you can’t have one without the other?” Well hold that thought… and read on.
NOTE: This piece is aimed primarily at those marketers out there who one day dream of becoming a CMO but there are lessons here for…
Different year, same result. Marketers continue to struggle with cross-channel marketing.
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions I posed to her –…
Marketing’s one true constant is its changeability. Advancements in technology, consumer behavior, and a million other factors can shift consumer behavior and make your current…
Don’t blink or you may miss another retailer shutting its doors. Now you can debate all you want as to the demise of some of these…
Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the technology with mobile devices. Plus, with…
When it comes to customer acquisition, the best strategy is to be empathetic. Here’s what I mean: empathy is the key to understanding people’s wants and…