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Author: Steve Olenski

5 Warren Buffett Quotes and What They Mean For CMOs

by Steve OlenskiPosted onJanuary 5, 2023January 19, 2023

Chief Marketing Officers can learn a lot from The Oracle of Omaha.

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The CMO Exchange: Peter Jung, CMO of NASCAR

by Steve OlenskiPosted onDecember 1, 2022January 11, 2023

From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.

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Customer Experience: If This Stat Doesn’t Show How Important It Is, Nothing Ever Will

by Steve OlenskiPosted onOctober 26, 2022October 26, 2022

I truly don’t know what else to say to someone who doesn’t think customer experience matters.

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A Lesson In Leadership Unlike Any I Have Ever Seen Before

by Steve OlenskiPosted onAugust 11, 2022August 11, 2022

Should a leader care what their employees are doing as long as the work gets done? Depends who you ask.

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A Famous Leader Just Showed the World How Not To Lead

by Steve OlenskiPosted onJuly 7, 2022July 7, 2022

Perhaps he was trying to motivate employees but this is not the way to go about it.

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The CMO Exchange: Marina MacDonald, CMO of Red Roof

by Steve OlenskiPosted onJuly 1, 2022July 2, 2022

From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.

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Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Is This the Most Useless Marketing Stat Ever?

by Steve OlenskiPosted onApril 29, 2022May 9, 2022

Marketers love a good stat. But not all stats are created equal. Far from it.

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The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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