by David Edelman | Aug 4, 2022 | Uncategorized
As I work with more CMOs who are wading into broader responsibilities for driving company-wide customer experience programs, I am finding that many are slowing down because they feel they lack good enough customer data. As one expands from looking at mostly marketing...
by David Edelman | May 19, 2021 | Uncategorized
With the much-publicized rollout of Apple’s app transparency tracking framework, and the elimination of third-party cookies on Chrome, marketers are about to lose cherished sources of data that have long powered their targeting and attribution initiatives. When you...
by David Edelman | Mar 12, 2021 | Uncategorized
The digital explosion, accelerated by Covid, has not made life on the front lines of sales and customer service any easier. In fact, when customers are able to do more research on their own, salespeople face tougher unanswered questions, and more of an inquisition...
by David Edelman | Feb 1, 2021 | Uncategorized
When a theater is empty, the tradition is to keep a lone bulb lit on the stage — a ghost light — really for safety, but superstitiously to keep away the bad spirits lurking in the building. Sadly, most theaters right now are lit merely by their ghost bulb,...
by David Edelman | Jan 16, 2021 | Uncategorized
Every business leader claims they are “customer-centric” or “consumer-obsessed.” As digitization knocks down barriers to switching and raises expectations about the experience consumers should demand, the pressure is on to “put customers first.” Even Corporate Boards...
