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Author: David Edelman

Over the past 30 years, as a CMO and as an executive marketing strategy leader with BCG, Digitas, and McKinsey, Dave Edelman has been a sought-after advisor on digitization, go-to-market strategy, branding, marketing organization, and agile operations. Most recently, as CMO of Aetna (now part of CVS Health), he transformed a 166-year old brand into a digitally-oriented, customer-centric enterprise.

To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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Hey, Where Did My Data Go?

by David EdelmanPosted onMay 19, 2021May 19, 2021

Does losing 3rd party data keep you up at night? Sleep better, read this.

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AI to the Rescue, as Call Centers Struggle

by David EdelmanPosted onMarch 12, 2021

In our rush to digitize everything, let’s not forget about the crucial, ongoing value of human-to-human interactions

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Guided By the “Ghost” Light: Tapping Into Theater’s Lessons During Its Absence

by David EdelmanPosted onFebruary 1, 2021February 1, 2021

What an empty theater can teach us about leadership.

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You Can’t Be Customer Centric If You Can’t See the Journey

by David EdelmanPosted onJanuary 16, 2021

Many brands are focused on putting the customer first, right? Yet why are so many doing it wrong?

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