by Eric Fletcher | Dec 8, 2021 | Uncategorized
The reception counter was large enough for three or four greeters to stand behind it in wait. There was only one. And she was scowling I was with two friends as we approached the Greeter at the neighborhood restaurant. The mere size of the desk, staged as an enormous...
by Eric Fletcher | Apr 27, 2021 | Uncategorized
In 2001 Erik Weihenmayer reached the peak of Mount Everest — an impressive feat in-and-of itself. But one thing should be noted: Erik is blind. I first learned of his story a couple of years ago thanks to a story on NBC’s Today Show. I’ve been a raving fan ever since....
by Eric Fletcher | Nov 23, 2020 | Uncategorized
No one with much experience believes the essence of a brand is captured in a logo. Not even one as revered as the swoosh. As memorable as some of advertising’s greatest slogans have been, do we think there is any way that a half-dozen words inspire loyalty? Our...
by Eric Fletcher | Aug 11, 2020 | Uncategorized
Even if you aren’t familiar with the setup, you know this is a joke. Marketing and sales can barely stand to be in the same conference room on some days. No way they’re going to drop into a happy hour together. Even if it’s virtually, via Zoom. Here’s the...
by Eric Fletcher | Jul 24, 2020 | Uncategorized
I admit it — I’m teetering on the edge of stir crazy. Some days it doesn’t take much to push me over the edge. But— and I’m about to insult some very good seventh grade writers — an avalanche of middle-school-level headlines attempting to capture my attention have set...
