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Tag: marketing

The 2021 Holiday Ad I Love Best And I Am Equally Sure Many With Loathe

by Steve OlenskiPosted onDecember 13, 2021December 13, 2021

One person’s opinion is another’s cause for ire and disdain. Watch and see what I mean.

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What Albert Einstein Can Teach A CMO

by Steve OlenskiPosted onDecember 2, 2021December 2, 2021

Yes, he developed the general theory of relativity. But what can a CMO possibly learn from Einstein?

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5 Steps To Drive Sales Using Emotion And Logic

by Beverly StotzPosted onNovember 15, 2021

Capturing the hearts and minds of consumers is not easy. Following these 5 steps will help.

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What Brand Marketers Can Learn From Personal Brands

by Steve OlenskiPosted onNovember 2, 2021

Brand marketers can’t learn anything from someone’s personal brand. Or can they?

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One On One With My Most Difficult Interviewee Ever

by Steve OlenskiPosted onOctober 13, 2021October 14, 2021

I thought I had interviewed every personality type you can think of. I was wrong.

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Only 50% Of Companies Are Using AI When It Comes To Marketing

by Steve OlenskiPosted onSeptember 9, 2021September 9, 2021

It’s 2021 so why are only half of companies using AI in their marketing efforts?

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75% of Every Successful Company Is Successful In Spite of This

by Steve OlenskiPosted onAugust 23, 2021

It’s an oxymoron for sure. But I firmly believe every successful company is successful in spite of this.

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A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities

by Steve OlenskiPosted onAugust 10, 2021

Who said pubic relations and SEO don’t work well together?

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Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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