Capturing the hearts and minds of consumers is not easy. Following these 5 steps will help.
Author: Beverly Stotz
Beverly Stotz is an Independent CMO, Board Advisor and Consultant who specializes in helping wine, coffee and beverage companies differentiate their brands and expand their eCommerce and digital presence. She is the former North American CMO of illy, the Italian gourmet coffee company, where she built the brand, expanded distribution and managed a multi-million dollar eCommerce business. Prior to illy, Beverly held various marketing and sales positions for other leading consumer brands such as L’Oréal, Hӓagen-Dazs, Hood, Fanny Farmer Candies, Cover Girl and Noxzema. Beverly received her undergraduate and MBA degrees from Boston College and is currently a Program Leader at Northwestern's Kellogg School of Management where she teaches Digital Marketing to executives, in a 6-month professional certification program. During the winter months, Beverly is an alpine ski racing coach where she encourages her athletes set goals, expand their skills and achieve results.