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Tag: cx

The CMO Exchange: Peter Jung, CMO of NASCAR

by Steve OlenskiPosted onDecember 1, 2022January 11, 2023

From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.

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To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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Dear Brands, Your Product Is Now Your Experience

by Steve OlenskiPosted onSeptember 23, 2021

Brands need to realize there is no delineation between your product & your customer’s experience.

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Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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A Consumer’s View On Marketing

by Jacqueline ProctorPosted onMay 18, 2021

Marketing’s effect on consumerism from the POV of a consumer.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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