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Tag: customer experience

Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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Coming To The Defense of Social Media (among other things)

by Steve OlenskiPosted onJune 1, 2021June 1, 2021

As marketers lament the lack of social media effectiveness, it would be wise to do this first.

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A Consumer’s View On Marketing

by Jacqueline ProctorPosted onMay 18, 2021

Marketing’s effect on consumerism from the POV of a consumer.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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Nearly 9 In 10 Marketers To Spend More On Martech, That’s The Good News

by Steve OlenskiPosted onApril 21, 2021

It’s a classic case of Good News/Bad News when it comes to martech spending.

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Tips For Brands Who Are Targeting Diverse Audiences After Years Of Not

by Steve OlenskiPosted onApril 6, 2021April 6, 2021

Brands need to be wary of trying to target an audience they never have before.

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AI to the Rescue, as Call Centers Struggle

by David EdelmanPosted onMarch 12, 2021

In our rush to digitize everything, let’s not forget about the crucial, ongoing value of human-to-human interactions

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My Three Big CMO Priorities for Better Understanding Customers

by Ariel KelmanPosted onMarch 9, 2021March 9, 2021

Want to understand your customers better? Of course you do. Read on.

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5 Essential Skills Every CMO Needs in 2021

by Steve OlenskiPosted onMarch 5, 2021

What skills do CMOs need to be successful in 2021? (and beyond)

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