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Tag: cmo

5 Warren Buffett Quotes and What They Mean For CMOs

by Steve OlenskiPosted onJanuary 5, 2023January 19, 2023

Chief Marketing Officers can learn a lot from The Oracle of Omaha.

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The CMO Exchange: Peter Jung, CMO of NASCAR

by Steve OlenskiPosted onDecember 1, 2022January 11, 2023

From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.

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Use These 3 Steps Toward Building a Better Customer Strategy

by Jeb DasteelPosted onSeptember 7, 2022September 7, 2022

Everyone claims to be customer-centric. But how many really are?

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A Lesson In Leadership Unlike Any I Have Ever Seen Before

by Steve OlenskiPosted onAugust 11, 2022August 11, 2022

Should a leader care what their employees are doing as long as the work gets done? Depends who you ask.

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To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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The CMO Exchange: Marina MacDonald, CMO of Red Roof

by Steve OlenskiPosted onJuly 1, 2022July 2, 2022

From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.

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Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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Brand Storytelling: What It Is and Why It’s Key to Business Success

by Christina RossPosted onMay 23, 2022June 9, 2022

Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.

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