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Coming To The Defense of Social Media (among other things)

by Steve OlenskiPosted onJune 1, 2021June 1, 2021

As marketers lament the lack of social media effectiveness, it would be wise to do this first.

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Hey, Where Did My Data Go?

by David EdelmanPosted onMay 19, 2021May 19, 2021

Does losing 3rd party data keep you up at night? Sleep better, read this.

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A Consumer’s View On Marketing

by Jacqueline ProctorPosted onMay 18, 2021

Marketing’s effect on consumerism from the POV of a consumer.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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An Open Letter To CMOs, Part 1

by Steve OlenskiPosted onMay 7, 2021

My first open letter to CMOs. I hope they like it.

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The Pursuit of Cheap Clicks vs. Marketing That Inspires

by Eric FletcherPosted onApril 27, 2021

What can marketers learn from a blind mountain climber? Turns out, a lot.

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Nearly 9 In 10 Marketers To Spend More On Martech, That’s The Good News

by Steve OlenskiPosted onApril 21, 2021

It’s a classic case of Good News/Bad News when it comes to martech spending.

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How to Manage Major League Baseball (And Other) Teams

by Ariel KelmanPosted onApril 13, 2021April 13, 2021

There is a lot in common between managing a baseball team and a business team.

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Tips For Brands Who Are Targeting Diverse Audiences After Years Of Not

by Steve OlenskiPosted onApril 6, 2021April 6, 2021

Brands need to be wary of trying to target an audience they never have before.

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