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Tag: marketing leadership

Because CMOs (or anyone else) Can’t Read Everything – Fifth Edition

by Steve OlenskiPosted onJuly 19, 2021

From Absolute to Annihilation to CMOs and insomnia to a simple phrase that can make all the difference.

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The Shocking Finding From A CMO Council Report

by Steve OlenskiPosted onJuly 15, 2021July 16, 2021

Over one-third of marketers claim this, according to a CMO Council report. I had to re-read it to make sure I wasn’t seeing things.

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Now, More Than Ever, Brands Need To K.I.S.S.

by Steve OlenskiPosted onJuly 8, 2021

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

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In Real Estate It’s All About Location But In Life And Business It’s All About This

by Steve OlenskiPosted onJune 30, 2021June 30, 2021

When it comes to real estate it’s about location. However this word is what it’s all about everywhere else and maybe here, too.

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Advertisers, Agencies, LGBTQ and Someone Remind Me What Year This Is

by Steve OlenskiPosted onJune 23, 2021June 24, 2021

Don’t adjust your calendars. It’s not 1955, despite what some advertisers and agencies may have you believe.

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Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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Hey, Where Did My Data Go?

by David EdelmanPosted onMay 19, 2021May 19, 2021

Does losing 3rd party data keep you up at night? Sleep better, read this.

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A Consumer’s View On Marketing

by Jacqueline ProctorPosted onMay 18, 2021

Marketing’s effect on consumerism from the POV of a consumer.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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