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Tag: data driven marketing

The CMO Exchange: Peter Jung, CMO of NASCAR

by Steve OlenskiPosted onDecember 1, 2022January 11, 2023

From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.

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To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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The Shocking Finding From A CMO Council Report

by Steve OlenskiPosted onJuly 15, 2021July 16, 2021

Over one-third of marketers claim this, according to a CMO Council report. I had to re-read it to make sure I wasn’t seeing things.

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Hey, Where Did My Data Go?

by David EdelmanPosted onMay 19, 2021May 19, 2021

Does losing 3rd party data keep you up at night? Sleep better, read this.

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I So Want To Meet These 5 Percent Of Marketers

by Steve OlenskiPosted onJune 5, 2020

Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.

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