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Tag: business leadership

Dear Brands, Your Product Is Now Your Experience

by Steve OlenskiPosted onSeptember 23, 2021

Brands need to realize there is no delineation between your product & your customer’s experience.

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75% of Every Successful Company Is Successful In Spite of This

by Steve OlenskiPosted onAugust 23, 2021

It’s an oxymoron for sure. But I firmly believe every successful company is successful in spite of this.

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Because CMOs (or anyone else) Can’t Read Everything – Fifth Edition

by Steve OlenskiPosted onJuly 19, 2021

From Absolute to Annihilation to CMOs and insomnia to a simple phrase that can make all the difference.

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Now, More Than Ever, Brands Need To K.I.S.S.

by Steve OlenskiPosted onJuly 8, 2021

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

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In Real Estate It’s All About Location But In Life And Business It’s All About This

by Steve OlenskiPosted onJune 30, 2021June 30, 2021

When it comes to real estate it’s about location. However this word is what it’s all about everywhere else and maybe here, too.

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Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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An Open Letter To CMOs, Part 1

by Steve OlenskiPosted onMay 7, 2021

My first open letter to CMOs. I hope they like it.

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How to Manage Major League Baseball (And Other) Teams

by Ariel KelmanPosted onApril 13, 2021April 13, 2021

There is a lot in common between managing a baseball team and a business team.

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