business leadership

Dear Brands, Your Product Is Now Your Experience

Steve Olenski / September 23, 2021

Brands need to realize there is no delineation between your product & your customer’s experience.

It’s an oxymoron for sure. But I firmly believe every successful company is successful in spite of this.

From Absolute to Annihilation to CMOs and insomnia to a simple phrase that can make all the difference.

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

When it comes to real estate it’s about location. However this word is what it’s all about everywhere else and maybe here, too.

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

Big brands can learn a thing or two from smaller brands when it comes to CX.

My first open letter to CMOs. I hope they like it.

There is a lot in common between managing a baseball team and a business team.