Everyone claims to be customer-centric. But how many really are?
Should a leader care what their employees are doing as long as the work gets done? Depends who you ask.
What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.
Perhaps he was trying to motivate employees but this is not the way to go about it.
From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.
The relationship between a CMO and CIO is vital for long terms success of any company of any size.
Looks like a lot of brands are forgetting that the world has changed… FOREVER.
Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.
Marketers love a good stat. But not all stats are created equal. Far from it.