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"His column is an absolute must read." – Deborah Wahl, CMO, General Motors

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To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

by David EdelmanPosted onAugust 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

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A Famous Leader Just Showed the World How Not To Lead

by Steve OlenskiPosted onJuly 7, 2022July 7, 2022

Perhaps he was trying to motivate employees but this is not the way to go about it.

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The CMO Exchange: Marina MacDonald, CMO of Red Roof

by Steve OlenskiPosted onJuly 1, 2022July 2, 2022

From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.

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Should the CMO and CIO Be Best Friends?

by Steve OlenskiPosted onJune 17, 2022

The relationship between a CMO and CIO is vital for long terms success of any company of any size.

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Customer Experience Satisfaction Falls To Pre-Covid Levels

by Christina RossPosted onJune 9, 2022June 9, 2022

Looks like a lot of brands are forgetting that the world has changed… FOREVER.

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Brand Storytelling: What It Is and Why It’s Key to Business Success

by Christina RossPosted onMay 23, 2022June 9, 2022

Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.

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Is This the Most Useless Marketing Stat Ever?

by Steve OlenskiPosted onApril 29, 2022May 9, 2022

Marketers love a good stat. But not all stats are created equal. Far from it.

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The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Because CMOs (or anyone else) Can’t Read Everything – Sixth Edition

by Steve OlenskiPosted onMarch 11, 2022

This episode is about getting radical, Madtech, performance marketing, brand building and more.

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