Lakeside Software Names a Veteran in Technology as CMO
Today, Lakeside Software, a pioneer in enterprise-class digital experience management, named Michael Donohue as the new CMO of the business. Over the past 20 years, Donohue has held a variety of marketing executive leadership positions at both successful private software businesses like IronNet Cybersecurity and MedAssets (now Vizient) and large corporations like SAP and Dun & Bradstreet.
According to Lakeside Software’s CEO David Keil, “given the growing demand for DEM solutions, we required an executive who could bring a new growth attitude to Lakeside Software. Michael is a strategic and creative marketing leader with extensive experience developing and implementing go-to-market plans that inspire transformational growth. He will undoubtedly have a profound effect on our team members, business partners, and clients very soon.”
“I’m thrilled to work with Lakeside as CMO, a company that is a true partner to businesses all around the world and a leader in its field.”
Donohue expressed his excitement about joining the Lakeside Software team. “Due to its best-in-class product and customer-focused business model, Lakeside is well-positioned to expand into new markets. I’m thrilled to have the position of CMO at Lakeside, an institution that not only supports the workforce of the future but also is a true partner to businesses around the globe.”
Donohue will oversee a team of international marketers and play a key role in determining Lakeside’s go-to-market approach. Additionally, he will be a part of the executive leadership team of the business and be in charge of expanding brand recognition and producing revenue in both existing and new markets.
In 2022, Lakeside saw substantial expansion and improvement. The business was recognized as the market leader for European end-user experience management in the 2022 IDC MarketScape last week. The Forrester WaveTM: End-User Experience Management, Q3 2022 rated Lakeside as a Leader. The business just launched its third office in the United States in Atlanta, Georgia, and a new European headquarters in the heart of London.
About Lakeside Software
Lakeside Software is a pioneer in cloud-based digital experience management and produces superior business results powered by real-time data. The Lakeside Digital Experience Cloud offers IT teams with the unequaled visibility they require to develop and sustain quickly evolving digital workplaces by collecting and analyzing data on everything that could affect end-user experience and business efficiency. Customers use Lakeside’s technology for proactive service desk operations, remote work management, IT asset optimization, end-user experience management, and planning for the digital workplace. Visit www.lakesidesoftware.com for additional details.