Why Did It Take A Pandemic For Brands To Do The Obvious?
Human nature? Maybe. But why brands, why?
customer experience
Coke May Have Already Won The Holiday Ad Wars
The 2020 holiday ad wars are on and an early favorite is the Coca-Cola ad.
Personalization Doesn’t Guarantee Branding
Just because you personalize something does not automatically make it branded.
3 Ways To Transcend the Marketing Funnel
The same old, same old doesn’t work anymore & that goes for the marketing funnel, too.
CMOs Increase Spend On CX, But During COVID Only?
Good news: CX spend is up. Bad news: It may not last.
What Oreos Can Teach You About Your Martech Spend
Don’t scoff. America’s favorite cookie and martech have much in common.
I So Want To Meet These 19 Percent of Consumers
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
Today’s Age of Experience Will Be Replaced By Tomorrow’s Age of Me
One marketing leader believes we’re headed to a more personal touch.
It’s Nearly 2020 And Marketers’ Vision Is Still Not Perfect
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.