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Tag: branded storytelling

The CMO Exchange: Marina MacDonald, CMO of Red Roof

by Steve OlenskiPosted onJuly 1, 2022July 2, 2022

From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.

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Brand Storytelling: What It Is and Why It’s Key to Business Success

by Christina RossPosted onMay 23, 2022June 9, 2022

Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.

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3 Things To Consider When Building Your Personal Brand

by Henry MaPosted onAugust 3, 2021

Building a personal brand takes patience, time and… well, see for yourself.

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When We Talk Branding

by Eric FletcherPosted onNovember 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

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The Undeniably Subliminal Message in This Year’s Apple Holiday Ad

by Steve OlenskiPosted onDecember 6, 2019December 6, 2019

Always anticipated the Apple holiday ad does not disappoint from a storytelling perspective. However, there is an undeniable subliminal message as well.

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Storytelling, Brands And Some Words Of Wisdom

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and…

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