I understand there are times of “all hands on deck.” But not these hands on this deck.
There’s a reason CMOs have the shortest shelf life in the c-suite. And it’s not what you think.
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.
Who doesn’t love a good stat or two? Here’s a few that caught my eye.
There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?
Brands are in unfamiliar territory. But that does not excuse the behavior some have shown lately.
Brands have a responsibility to do more than just sell products.
One marketing leader believes we’re headed to a more personal touch.