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Tag: digital marketing

The Shocking Finding From A CMO Council Report

by Steve OlenskiPosted onJuly 15, 2021July 16, 2021

Over one-third of marketers claim this, according to a CMO Council report. I had to re-read it to make sure I wasn’t seeing things.

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In Real Estate It’s All About Location But In Life And Business It’s All About This

by Steve OlenskiPosted onJune 30, 2021June 30, 2021

When it comes to real estate it’s about location. However this word is what it’s all about everywhere else and maybe here, too.

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Advertisers, Agencies, LGBTQ and Someone Remind Me What Year This Is

by Steve OlenskiPosted onJune 23, 2021June 24, 2021

Don’t adjust your calendars. It’s not 1955, despite what some advertisers and agencies may have you believe.

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Because CMOs (or anyone else) Can’t Read Everything – Fourth Edition

by Steve OlenskiPosted onJune 11, 2021

From female storytellers reclaiming their voices to navigating blindspots, no shortage of insights to be found.

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Coming To The Defense of Social Media (among other things)

by Steve OlenskiPosted onJune 1, 2021June 1, 2021

As marketers lament the lack of social media effectiveness, it would be wise to do this first.

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A Consumer’s View On Marketing

by Jacqueline ProctorPosted onMay 18, 2021

Marketing’s effect on consumerism from the POV of a consumer.

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2020 Provided Many Customer Experience Lessons — Here Are 5 of Them

by Steve OlenskiPosted onMay 14, 2021

Big brands can learn a thing or two from smaller brands when it comes to CX.

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The Pursuit of Cheap Clicks vs. Marketing That Inspires

by Eric FletcherPosted onApril 27, 2021

What can marketers learn from a blind mountain climber? Turns out, a lot.

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Nearly 9 In 10 Marketers To Spend More On Martech, That’s The Good News

by Steve OlenskiPosted onApril 21, 2021

It’s a classic case of Good News/Bad News when it comes to martech spending.

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