From Springsteen to Sintra, some song lyrics CMOs can Lean On.
From banning a symbol synonymous with the brand to challenges that lie ahead & much more in my 1:1.
Everyone claims to be customer-centric. But how many really are?
What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.
The relationship between a CMO and CIO is vital for long terms success of any company of any size.
Looks like a lot of brands are forgetting that the world has changed… FOREVER.
Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.
From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.
Think you own a product once you buy it? You may not.