The One Rule Nearly Every Marketer Breaks
I was tempted to build on my 2019 resolutions post, “My 2019 Resolution For Marketers Concerning Ad Blockers,” and title […]
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CMO Turnover Highest In C-Suite But The Reasons Why May Surprise You
Lord knows there is no shortage of articles and research about the life expectancy of a chief marketing officer or
The 4 Things CMOs Can Do To Prolong Their Tenure
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the
The Six Billion Dollar Man On Branding
Often referred to as “The 6 Billion Dollar Man” and “The Man Behind the Brands,” Bernt Ullmann is the CEO
Emerging Opportunities For Digital Marketers To Work Smarter And More Efficiently In 2019 And Beyond
“There is one kind of robber whom the law does not strike at, and who steals what is most precious
How AI-Powered Chatbots Elevate Marketing Returns
Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO,
Storytelling, Brands And Some Words Of Wisdom
The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped
4 Old School Marketing Techniques For CMOs That Will Never Go Out Of Style
Marketing’s one true constant is its changeability. Advancements in technology, consumer behavior, and a million other factors can shift consumer
3 Barriers To Data Quality And How To Solve For Them
Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have