Always anticipated the Apple holiday ad does not disappoint from a storytelling perspective. However, there is an undeniable subliminal message as well.
Don’t go it alone is one piece of advice from this Fortune 500 CMO.
Does the success of an advertising campaign that features an athlete hinge on the success of the athlete?
There’s dedication, sacrifice and persistence & then there’s Navy Seal dedication, sacrifice and persistence.
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.
You know the saying “you can’t have one without the other?” Well hold that thought… and read on.
Gordon Tredgold. No that’s not a typo. It’s a gentleman I just stumbled upon while thinking of how to craft this particular piece. Gordon Tredgold…
NOTE: This piece is aimed primarily at those marketers out there who one day dream of becoming a CMO but there are lessons here for…
Not long ago somebody emailed me a link to a story entitled “Most Have No Idea How Much Of A Runway They Have,” How CEOs…