These are truly unprecedented times. Many would say it’s a time when humor is most needed. But does that mean any brand can start being funny just for the sake of being funny?
Brands have a responsibility to do more than just sell products.
From homeless to helping, this is one brand you will definitely want to learn more about.
One marketing leader believes we’re headed to a more personal touch.
Gartner predicts over 3/4 of marketers will abandon personalization in less than 5 years. I hope they’re right… sort of.
Feel free to join me in never using this word again, at least not in one context.
One brand in Great Britain is taking a highly unusual step to help parents, well be parents.
A new year brings optimism for sure. For me I have but one wish for marketers but alas I fear it will not come true. I hope I’m wrong.
Retailers who’ve invested in convenience and are focused on driving the next sale will do well this holiday season.