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Tag: chief marketing officers

Warren Buffett and Nancy Reagan Are Right

by Steve OlenskiPosted onOctober 9, 2020October 9, 2020

Warren Buffett and Nancy Reagan. Strange bedfellows perhaps but they have one key thing in common.

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Hey Marketers, This Is Not About You, It’s About Them

by Steve OlenskiPosted onOctober 2, 2020October 2, 2020

Why do so many marketers & advertisers think their opinion matters?

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Thought Leadership Is Not Only For Who You Think It Is

by Steve OlenskiPosted onSeptember 18, 2020January 6, 2023

Just because you call yourself a thought leader doesn’t mean you are one.

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Zoom, Genercide And the Crucial Mistake People Are Making

by Steve OlenskiPosted onSeptember 16, 2020September 16, 2020

Zoom may or may not be headed to generic-land. Does it really matter?

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3 Lessons On Competition From Netflix Via the Cofounder of Fast Company

by Steve OlenskiPosted onAugust 28, 2020August 29, 2020

It’s a competitive world, kids. And school is in session.

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Holy Smokes Batman! B2B Brands Want To Be More Human

by Steve OlenskiPosted onAugust 20, 2020

It’s 2020 yet B2B marketers still don’t get that we are ALL human.

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A Marketer and a Salesperson Walk Into a Bar…

by Eric FletcherPosted onAugust 11, 2020

United we stand. Divided we fall. Sales and marketing need to come together once & for all.

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CMOs Increase Spend On CX, But During COVID Only?

by Steve OlenskiPosted onAugust 10, 2020August 10, 2020

Good news: CX spend is up. Bad news: It may not last.

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What Oreos Can Teach You About Your Martech Spend

by Steve OlenskiPosted onJuly 21, 2020

Don’t scoff. America’s favorite cookie and martech have much in common.

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