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Tag: chief marketing officers

AI to the Rescue, as Call Centers Struggle

by David EdelmanPosted onMarch 12, 2021

In our rush to digitize everything, let’s not forget about the crucial, ongoing value of human-to-human interactions

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My Three Big CMO Priorities for Better Understanding Customers

by Ariel KelmanPosted onMarch 9, 2021March 9, 2021

Want to understand your customers better? Of course you do. Read on.

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5 Essential Skills Every CMO Needs in 2021

by Steve OlenskiPosted onMarch 5, 2021

What skills do CMOs need to be successful in 2021? (and beyond)

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Because CMOs (or anyone else) Can’t Read Everything – Third Edition

by Steve OlenskiPosted onMarch 3, 2021March 5, 2021

A curated collection of compelling columns.

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What CMOs Are Saying In 2021, So Far

by Steve OlenskiPosted onFebruary 22, 2021February 24, 2021

2021 is still young but CMOs are weighing on what may lie ahead.

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How SEO Can Boost Customer Experience

by Steve OlenskiPosted onFebruary 11, 2021February 11, 2021

Search engines serve human beings. Seeing how those humans are also your customers, it only stands to reason that…

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What CMOs (and all of us) Can Learn From David Lee Roth

by Steve OlenskiPosted onFebruary 2, 2021

A rock star. Brown M&Ms. And the undeniable lesson for all.

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Guided By the “Ghost” Light: Tapping Into Theater’s Lessons During Its Absence

by David EdelmanPosted onFebruary 1, 2021February 1, 2021

What an empty theater can teach us about leadership.

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Because CMOs (or anyone else) Can’t Read Everything – Second Edition

by Steve OlenskiPosted onJanuary 28, 2021January 28, 2021

FOMO marketing articles? Fear not, The CMO Whisperer is here to help.

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