When It Comes To CX, Every Experience Matters
Brands need to remember that even the shortest of customer experiences can have long-lasting effects.
brand responsibility
The Massive Hit Brand Loyalty Is About To Be Hit With
Brand loyalty is under siege due to one overriding issue that they need to deal with… NOW.
Dear Brands, Your Product Is Now Your Experience
Brands need to realize there is no delineation between your product & your customer’s experience.
Now, More Than Ever, Brands Need To K.I.S.S.
With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.
Advertisers, Agencies, LGBTQ and Someone Remind Me What Year This Is
Don’t adjust your calendars. It’s not 1955, despite what some advertisers and agencies may have you believe.
Personalization Doesn’t Guarantee Branding
Just because you personalize something does not automatically make it branded.
A British Brand Just Told Moms And Dads: We Can Parent Better Than You
One brand in Great Britain is taking a highly unusual step to help parents, well be parents.