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I So Want To Meet These 19 Percent of Consumers

by Steve OlenskiPosted onJune 22, 2020

Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?

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I So Want To Meet These 5 Percent Of Marketers

by Steve OlenskiPosted onJune 5, 2020

Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.

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Stats Incredible – Stats I Think Marketers Should Be Aware Of

by Steve OlenskiPosted onMay 30, 2020May 30, 2020

Who doesn’t love a good stat or two? Here’s a few that caught my eye.

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This Just In, Consumers Hate Irrelevant Marketing

by Steve OlenskiPosted onMay 17, 2020

There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?

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Great Idea Or Taking Advantage? The Very Fine Line Brands Walk During COVID

by Steve OlenskiPosted onMay 6, 2020

Brands walk a fine line today when it comes to wanting to help vs being accused of capitalizing.

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Silence Is No Longer An Option Part Two

by Steve OlenskiPosted onMay 1, 2020

While some leaders are being vocal internally, not nearly enough are doing so to the outside world. Huge mistake.

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Is It Ok For Brands To Be Funny Again?

by Steve OlenskiPosted onApril 8, 2020April 8, 2020

These are truly unprecedented times. Many would say it’s a time when humor is most needed. But does that mean any brand can start being funny just for the sake of being funny?

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Hey Brands, Just Because There Is No Manual Doesn’t Mean There Are No Rules

by Steve OlenskiPosted onMarch 27, 2020

Brands are in unfamiliar territory. But that does not excuse the behavior some have shown lately.

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The Current State of the World and What Two Branding Guys Think This Could Mean For Brands (video)

by Steve OlenskiPosted onMarch 19, 2020March 19, 2020

We are living in surreal times. From a brand perspective, changes are inevitable. However, not all will do the right thing.

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