Glazed Over Eyeballs Do Not Equal An Impression
When ALL news is breaking, no news is breaking.
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What Oreos Can Teach You About Your Martech Spend
Don’t scoff. America’s favorite cookie and martech have much in common.
The Fatal Mistake CMOs Are Making During COVID
I understand there are times of “all hands on deck.” But not these hands on this deck.
Why Are Some Brands and CMOs Not the Right Fit?
There’s a reason CMOs have the shortest shelf life in the c-suite. And it’s not what you think.
I So Want To Meet These 19 Percent of Consumers
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
I So Want To Meet These 5 Percent Of Marketers
Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.
Stats Incredible – Stats I Think Marketers Should Be Aware Of
Who doesn’t love a good stat or two? Here’s a few that caught my eye.
This Just In, Consumers Hate Irrelevant Marketing
There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?
Great Idea Or Taking Advantage? The Very Fine Line Brands Walk During COVID
Brands walk a fine line today when it comes to wanting to help vs being accused of capitalizing.