Good news: CX spend is up. Bad news: It may not last.
Don’t scoff. America’s favorite cookie and martech have much in common.
I understand there are times of “all hands on deck.” But not these hands on this deck.
There’s a reason CMOs have the shortest shelf life in the c-suite. And it’s not what you think.
Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?
Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.
Who doesn’t love a good stat or two? Here’s a few that caught my eye.
There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?
Brands walk a fine line today when it comes to wanting to help vs being accused of capitalizing.