Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, though, you may still be…
The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and…
Marketing’s one true constant is its changeability. Advancements in technology, consumer behavior, and a million other factors can shift consumer behavior and make your current…
Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have increased their annual spend on…
Don’t blink or you may miss another retailer shutting its doors. Now you can debate all you want as to the demise of some of these…
Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one…
Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at how to complete a digital…
Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the technology with mobile devices. Plus, with…
When it comes to customer acquisition, the best strategy is to be empathetic. Here’s what I mean: empathy is the key to understanding people’s wants and…