How AI-Powered Chatbots Elevate Marketing Returns
Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, […]
Storytelling, Brands And Some Words Of Wisdom
The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped
4 Old School Marketing Techniques For CMOs That Will Never Go Out Of Style
Marketing’s one true constant is its changeability. Advancements in technology, consumer behavior, and a million other factors can shift consumer
3 Barriers To Data Quality And How To Solve For Them
Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have
The Old Retail Playbook Is Dead
Don’t blink or you may miss another retailer shutting its doors. Now you can debate all you want as to
How Artificial Intelligence Is Raising The Bar On The Science Of Marketing
Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and
Verizon CMO Believes This Is The Future Of Marketing
Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at
Is Voice Set To Be The Next Big Thing In Marketing?
Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the
4 Ways CMOs Can Win Over The Millennial Generation
When it comes to customer acquisition, the best strategy is to be empathetic. Here’s what I mean: empathy is the key