by Steve Olenski | Jul 16, 2020 | Uncategorized
Many, if not most, or all, are familiar with The CMO Survey. Their mission is to “collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in...
by Steve Olenski | Jul 8, 2020 | Uncategorized
It is no secret that the shelf life of a CMO is not very long. According to research from Korn Ferry, published earlier this year, the average tenure of a CMO is the lowest of all C-suite titles, at an average of 3.5 years. Now, it would be far too easy to make the...
by Steve Olenski | Jun 22, 2020 | Uncategorized
Wait, don’t click away. You’re not seeing double. While this looks like the same title as my last post, it is not. That post’s title was just slightly different, I So Want To Meet These 5 Percent Of Marketers who don’t use data to make...
by Steve Olenski | Jun 5, 2020 | Uncategorized
Anyone who has ever met me, albeit even for just a few minutes, knows I love a good conversation. What can I say? I was the kid in school who got in trouble for talking too much. Not much has changed. Another thing to know about me is I love a good stat. Love to sink...
by Steve Olenski | May 30, 2020 | Uncategorized
Like many of you I am quite sure I am sucker for stats, which is somewhat oxymoronish considering I always thought of myself as NOT a “numbers guy.” Hated math in school so maybe that just stuck with me? Whatever. As a journalist/marketer I can tell you I...
