Author name: Ariel Kelman

I’ve built my career helping innovative companies communicate in a way that simultaneously delights customers and drives business results. Now more than ever, authentic conversation with customers is central to every marketer’s strategy. No one wants to feel like a target, and no one wants to be marketed to. Instead, brands need to listen to their customers and deliver experiences that are important, timely, relevant and empathetic. When I’m not focused on leading the marketing strategy for Oracle, I spend time rooting for my hometown teams – the 49ers, Giants, and Golden State Warriors.