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Author: Aaron Perlut

Aaron Perlut is a cofounding partner and brand reputation strategist at Elasticity and counsels a range of organizations – Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits – helping manage reputation and market brands across a diverse channels in an evolving media environment.

Balancing Corporate Values vs Insurrectionist Consumers

Where should brands draw the line between two distinctly oppositional demographics?