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Tag: marketing personalization

The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Now, More Than Ever, Brands Need To K.I.S.S.

by Steve OlenskiPosted onJuly 8, 2021

With all due respect to Gene Simmons, et al this KISS is what brands need to focus on right now.

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Marketing Experts Share Their 2021 Trends

by Steve OlenskiPosted onJanuary 21, 2021January 21, 2021

So what lies ahead for marketers in 2021? Good question. Read on to find out.

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When We Talk Branding

by Eric FletcherPosted onNovember 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

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Personalization Doesn’t Guarantee Branding

by Steve OlenskiPosted onOctober 24, 2020

Just because you personalize something does not automatically make it branded.

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The End of Personalization As We Know It (Thank God)

by Steve OlenskiPosted onFebruary 12, 2020

Gartner predicts over 3/4 of marketers will abandon personalization in less than 5 years. I hope they’re right… sort of.

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