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Tag: marketing leadership

Who Was Ricky Nelson And What Does He Have To Do With Every Single One Of Us?

by Steve OlenskiPosted onFebruary 4, 2022February 4, 2022

What could a former teen idol have to do with all of us, let alone marketers?

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Who Truly Owns A Brand?

by Steve OlenskiPosted onJanuary 25, 2022

Think you own a product once you buy it? You may not.

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Billy Mumphrey And My 2022 Wish For Marketers The World Over

by Steve OlenskiPosted onJanuary 3, 2022January 3, 2022

What can a cockeyed optimist who’s mixed up in world diplomacy teach marketers?

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What Albert Einstein Can Teach A CMO

by Steve OlenskiPosted onDecember 2, 2021December 2, 2021

Yes, he developed the general theory of relativity. But what can a CMO possibly learn from Einstein?

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5 Steps To Drive Sales Using Emotion And Logic

by Beverly StotzPosted onNovember 15, 2021

Capturing the hearts and minds of consumers is not easy. Following these 5 steps will help.

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What Brand Marketers Can Learn From Personal Brands

by Steve OlenskiPosted onNovember 2, 2021

Brand marketers can’t learn anything from someone’s personal brand. Or can they?

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Only 50% Of Companies Are Using AI When It Comes To Marketing

by Steve OlenskiPosted onSeptember 9, 2021September 9, 2021

It’s 2021 so why are only half of companies using AI in their marketing efforts?

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75% of Every Successful Company Is Successful In Spite of This

by Steve OlenskiPosted onAugust 23, 2021

It’s an oxymoron for sure. But I firmly believe every successful company is successful in spite of this.

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A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities

by Steve OlenskiPosted onAugust 10, 2021

Who said pubic relations and SEO don’t work well together?

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