How SEO Can Boost Customer Experience
Search engines serve human beings. Seeing how those humans are also your customers, it only stands to reason that…
cx
3 Areas Where CCOs and CIOs Can Partner To Build Competitive Advantage
To achieve success, Chief Customer Officers need to partner with other key members of the c-suite.
Why Did It Take A Pandemic For Brands To Do The Obvious?
Human nature? Maybe. But why brands, why?
CMOs Increase Spend On CX, But During COVID Only?
Good news: CX spend is up. Bad news: It may not last.
Today’s Age of Experience Will Be Replaced By Tomorrow’s Age of Me
One marketing leader believes we’re headed to a more personal touch.
It’s Nearly 2020 And Marketers’ Vision Is Still Not Perfect
My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.
Dear Marketers, The Year Is Now 2019 (in case you weren’t sure)
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride
The Most Important Word When It Comes To Customer Experience
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions