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Tag: cx

How SEO Can Boost Customer Experience

by Steve OlenskiPosted onFebruary 11, 2021February 11, 2021

Search engines serve human beings. Seeing how those humans are also your customers, it only stands to reason that…

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3 Areas Where CCOs and CIOs Can Partner To Build Competitive Advantage

by Jeb DasteelPosted onDecember 4, 2020December 4, 2020

To achieve success, Chief Customer Officers need to partner with other key members of the c-suite.

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Why Did It Take A Pandemic For Brands To Do The Obvious?

by Steve OlenskiPosted onNovember 19, 2020

Human nature? Maybe. But why brands, why?

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CMOs Increase Spend On CX, But During COVID Only?

by Steve OlenskiPosted onAugust 10, 2020August 10, 2020

Good news: CX spend is up. Bad news: It may not last.

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Today’s Age of Experience Will Be Replaced By Tomorrow’s Age of Me

by Steve OlenskiPosted onFebruary 24, 2020March 4, 2020

One marketing leader believes we’re headed to a more personal touch.

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It’s Nearly 2020 And Marketers’ Vision Is Still Not Perfect

by Steve OlenskiPosted onOctober 24, 2019October 24, 2019

My visually-challenged pun aside, marketers’ priorities are out of focus even as we head into 2020.

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Dear Marketers, The Year Is Now 2019 (in case you weren’t sure)

by Steve OlenskiPosted onFebruary 22, 2019February 22, 2019

Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…

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The Most Important Word When It Comes To Customer Experience

by Steve OlenskiPosted onDecember 6, 2018April 11, 2019

Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions I posed to her –…

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