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Tag: branding

The Fatal Mistake CMOs Are Making During COVID

by Steve OlenskiPosted onJuly 16, 2020

I understand there are times of “all hands on deck.” But not these hands on this deck.

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I So Want To Meet These 19 Percent of Consumers

by Steve OlenskiPosted onJune 22, 2020

Nearly 20% of consumers don’t mind seeing this. Things that make you go hmm?

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I So Want To Meet These 5 Percent Of Marketers

by Steve OlenskiPosted onJune 5, 2020

Call me crazy but I would love to meet and chat with a certain 5% of marketers who do this.

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Stats Incredible – Stats I Think Marketers Should Be Aware Of

by Steve OlenskiPosted onMay 30, 2020May 30, 2020

Who doesn’t love a good stat or two? Here’s a few that caught my eye.

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This Just In, Consumers Hate Irrelevant Marketing

by Steve OlenskiPosted onMay 17, 2020

There is no reason why brands should EVER send irrelevant marketing messaging to ANYONE. So why are they?

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Is It Ok For Brands To Be Funny Again?

by Steve OlenskiPosted onApril 8, 2020April 8, 2020

These are truly unprecedented times. Many would say it’s a time when humor is most needed. But does that mean any brand can start being funny just for the sake of being funny?

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A Brand Like No Other, Literally and Figuratively

by Steve OlenskiPosted onMarch 2, 2020March 4, 2020

From homeless to helping, this is one brand you will definitely want to learn more about.

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A British Brand Just Told Moms And Dads: We Can Parent Better Than You

by Steve OlenskiPosted onJanuary 7, 2020January 9, 2020

One brand in Great Britain is taking a highly unusual step to help parents, well be parents.

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Brands That Do These 3 Things Will Be Successful In the Future Says Clorox CMO

by Steve OlenskiPosted onDecember 3, 2019December 3, 2019

Don’t go it alone is one piece of advice from this Fortune 500 CMO.

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