How Marketers Can Foster Connections Around Their Products

Engaging consumers around an inanimate thing is not easy. But it can be done.

Tone Deafness, Marketing Style

Another example of marketers simply not getting it.

What creates a brand? Eric Fletcher has a few ideas.

Human nature? Maybe. But why brands, why?

Times are tough. Budgets are tightening. Just think before you slash.

Just because you personalize something does not automatically make it branded.

The same old, same old doesn’t work anymore & that goes for the marketing funnel, too.

Zoom may or may not be headed to generic-land. Does it really matter?

It’s a competitive world, kids. And school is in session.