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Tag: artificial intelligence

The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Only 50% Of Companies Are Using AI When It Comes To Marketing

by Steve OlenskiPosted onSeptember 9, 2021September 9, 2021

It’s 2021 so why are only half of companies using AI in their marketing efforts?

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AI to the Rescue, as Call Centers Struggle

by David EdelmanPosted onMarch 12, 2021

In our rush to digitize everything, let’s not forget about the crucial, ongoing value of human-to-human interactions

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Why The Zero Moment Of Truth Is Even More Important Today

by Steve OlenskiPosted onMay 15, 2019May 15, 2019

In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book…

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Emerging Opportunities For Digital Marketers To Work Smarter And More Efficiently In 2019 And Beyond

by Steve OlenskiPosted onDecember 4, 2018December 10, 2018

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte…

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How AI-Powered Chatbots Elevate Marketing Returns

by Steve OlenskiPosted onDecember 4, 2018December 10, 2018

Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, though, you may still be…

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How Artificial Intelligence Is Raising The Bar On The Science Of Marketing

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one…

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