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The Old Retail Playbook Is Dead

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Don’t blink or you may miss another retailer shutting its doors. Now you can debate all you want as to the demise of some of these…

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How Artificial Intelligence Is Raising The Bar On The Science Of Marketing

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one…

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Verizon CMO Believes This Is The Future Of Marketing

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Today, CMOs are spending more time on addressing a wider scope of organizational issues. For example, this may mean looking at how to complete a digital…

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Is Voice Set To Be The Next Big Thing In Marketing?

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Voice-first technology is changing how consumers and businesses search for things they need. It’s become more common to use the technology with mobile devices. Plus, with…

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4 Ways CMOs Can Win Over The Millennial Generation

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

When it comes to customer acquisition, the best strategy is to be empathetic. Here’s what I mean: empathy is the key to understanding people’s wants and…

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The CMO’s Guide To Using Humor In Marketing

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way…

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How CMOs Can Make Their Brands More Universally Appealing

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

In the fast-paced business world, CMOs have a lot of work to do if they want to make their brand as universally appealing as possible.…

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Using Data To Transform The Experience

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

To improve customer experiences, brands are increasingly turning to data to give them insights and direction. Some of the benefits include helping brands personalize the customer…

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Branding Lessons From An Emmy Award-Winning Producer… Of Cartoons

by Steve OlenskiPosted onDecember 3, 2018December 10, 2018

Okay, before you scoff at the thought of getting brands lessons from a guy who has spent his entire career in cartoons or animated programs, hear…

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