Lord knows there is no shortage of articles and research about the life expectancy of a chief marketing officer or CMO. A Forbes piece from…
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies…
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions I posed to her –…
Often referred to as “The 6 Billion Dollar Man” and “The Man Behind the Brands,” Bernt Ullmann is the CEO and chairman of the board…
Emerging Opportunities For Digital Marketers To Work Smarter And More Efficiently In 2019 And Beyond
“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte…
Artificial Intelligence (AI) has already found its way into the marketing world, as you may already know. As a CMO, though, you may still be…
The art of storytelling goes back to the dawn of time. It’s a device that has framed cultures and shaped societies. Stories provide context and…
Marketing’s one true constant is its changeability. Advancements in technology, consumer behavior, and a million other factors can shift consumer behavior and make your current…
Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have increased their annual spend on…