A Famous Leader Just Showed the World How Not To Lead
Perhaps he was trying to motivate employees but this is not the way to go about it.
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The CMO Exchange: Marina MacDonald, CMO of Red Roof
From pandemic silver linings to being a female CMO & more, we cover a lot of ground in our 1:1.
Should the CMO and CIO Be Best Friends?
The relationship between a CMO and CIO is vital for long terms success of any company of any size.
Customer Experience Satisfaction Falls To Pre-Covid Levels
Looks like a lot of brands are forgetting that the world has changed… FOREVER.
Brand Storytelling: What It Is and Why It’s Key to Business Success
Storytelling is paramount for any brand’s success today. Like everything else, there is a right way and a not-so-right way to go about it.
Is This the Most Useless Marketing Stat Ever?
Marketers love a good stat. But not all stats are created equal. Far from it.
The CMO Exchange: David Edelman, Former CMO of Aetna
From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.
Because CMOs (or anyone else) Can’t Read Everything – Sixth Edition
This episode is about getting radical, Madtech, performance marketing, brand building and more.
The Best Super Bowl Ad of 2022 (by far)
Super Bowl Ads are always great fodder for debate. This year is no different.