Why The Zero Moment Of Truth Is Even More Important Today
In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero […]
OOH Could Double Share Of Marketing Spend By 2025
In the past decade, billboards and outdoor advertising have gone through a renaissance of sorts. While ad spending on other
Dear Marketers, The Year Is Now 2019 (in case you weren’t sure)
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride
The One Rule Nearly Every Marketer Breaks
I was tempted to build on my 2019 resolutions post, “My 2019 Resolution For Marketers Concerning Ad Blockers,” and title
CMO Turnover Highest In C-Suite But The Reasons Why May Surprise You
Lord knows there is no shortage of articles and research about the life expectancy of a chief marketing officer or
The 4 Things CMOs Can Do To Prolong Their Tenure
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the
The Most Important Word When It Comes To Customer Experience
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions
The Six Billion Dollar Man On Branding
Often referred to as “The 6 Billion Dollar Man” and “The Man Behind the Brands,” Bernt Ullmann is the CEO
Emerging Opportunities For Digital Marketers To Work Smarter And More Efficiently In 2019 And Beyond
“There is one kind of robber whom the law does not strike at, and who steals what is most precious