In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book…
In the past decade, billboards and outdoor advertising have gone through a renaissance of sorts. While ad spending on other traditional media continues to decline,…
Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…
I was tempted to build on my 2019 resolutions post, “My 2019 Resolution For Marketers Concerning Ad Blockers,” and title this piece something along the…
Lord knows there is no shortage of articles and research about the life expectancy of a chief marketing officer or CMO. A Forbes piece from…
A 2017 study showed that CMOs are facing the shortest lifespan in the C-suite. This is due, in large part, to the rapid transformation of marketing technologies…
Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of the questions I posed to her –…
Often referred to as “The 6 Billion Dollar Man” and “The Man Behind the Brands,” Bernt Ullmann is the CEO and chairman of the board…
Emerging Opportunities For Digital Marketers To Work Smarter And More Efficiently In 2019 And Beyond
“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte…