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Author: Eric Fletcher

Eric Fletcher is a 30-year veteran of advertising and marketing. A former ad agency partner and CMO, he has worked with local, national and global B-to-B and B-to-C clients. Today his consultancy helps professional service leaders design and build strategies for growth. 

When It Comes To CX, Every Experience Matters

by Eric FletcherPosted onDecember 8, 2021December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

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The Pursuit of Cheap Clicks vs. Marketing That Inspires

by Eric FletcherPosted onApril 27, 2021

What can marketers learn from a blind mountain climber? Turns out, a lot.

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When We Talk Branding

by Eric FletcherPosted onNovember 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

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A Marketer and a Salesperson Walk Into a Bar…

by Eric FletcherPosted onAugust 11, 2020

United we stand. Divided we fall. Sales and marketing need to come together once & for all.

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Glazed Over Eyeballs Do Not Equal An Impression

by Eric FletcherPosted onJuly 24, 2020July 24, 2020

When ALL news is breaking, no news is breaking.

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