Author name: Eric Fletcher

Eric Fletcher is a 30-year veteran of advertising and marketing. A former ad agency partner and CMO, he has worked with local, national and global B-to-B and B-to-C clients. Today his consultancy helps professional service leaders design and build strategies for growth.

When It Comes To CX, Every Experience Matters

Eric Fletcher / December 8, 2021

Brands need to remember that even the shortest of customer experiences can have long-lasting effects.

The Pursuit of Cheap Clicks vs. Marketing That Inspires

Eric Fletcher / April 27, 2021

What can marketers learn from a blind mountain climber? Turns out, a lot.

When We Talk Branding

Eric Fletcher / November 23, 2020

What creates a brand? Eric Fletcher has a few ideas.

A Marketer and a Salesperson Walk Into a Bar…

Eric Fletcher / August 11, 2020

United we stand. Divided we fall. Sales and marketing need to come together once & for all.

Glazed Over Eyeballs Do Not Equal An Impression

Eric Fletcher / July 24, 2020

When ALL news is breaking, no news is breaking.