Author name: David Edelman

Over the past 30 years, as a CMO and as an executive marketing strategy leader with BCG, Digitas, and McKinsey, Dave Edelman has been a sought-after advisor on digitization, go-to-market strategy, branding, marketing organization, and agile operations. Most recently, as CMO of Aetna (now part of CVS Health), he transformed a 166-year old brand into a digitally-oriented, customer-centric enterprise.

To Drive CX, Stop Waiting For the Godot of Perfect Marketing Data

David Edelman / August 4, 2022

What does Samuel Beckett have to do with CMOs, CX & Data? Plenty.

Hey, Where Did My Data Go?

David Edelman / May 19, 2021

Does losing 3rd party data keep you up at night? Sleep better, read this.

AI to the Rescue, as Call Centers Struggle

David Edelman / March 12, 2021

In our rush to digitize everything, let’s not forget about the crucial, ongoing value of human-to-human interactions

Guided By the “Ghost” Light: Tapping Into Theater’s Lessons During Its Absence

David Edelman / February 1, 2021

What an empty theater can teach us about leadership.

You Can’t Be Customer Centric If You Can’t See the Journey

David Edelman / January 16, 2021

Many brands are focused on putting the customer first, right? Yet why are so many doing it wrong?