In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book…
Tag: zero moment of truth
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
In 2011 Jim Lecinski, who was Vice President, US Sales & Service for Google, wrote the book Winning The Zero Moment Of Truth. The book…