Brands need to realize there is no delineation between your product & your customer’s experience.
Engaging consumers around an inanimate thing is not easy. But it can be done.
"His column is an absolute must read." – Deborah Wahl, CMO, General Motors
Brands need to realize there is no delineation between your product & your customer’s experience.
Engaging consumers around an inanimate thing is not easy. But it can be done.