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Tag: personalization

The CMO Exchange: David Edelman, Former CMO of Aetna

by Steve OlenskiPosted onApril 4, 2022July 1, 2022

From CX to AI to digital supremacy, there’s much to learn from my 1:1 with a true thought leader.

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Personalization Doesn’t Guarantee Branding

by Steve OlenskiPosted onOctober 24, 2020

Just because you personalize something does not automatically make it branded.

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Dear Marketers, The Year Is Now 2019 (in case you weren’t sure)

by Steve OlenskiPosted onFebruary 22, 2019February 22, 2019

Lord knows I am by far not the sharpest knife nor brightest bulb. Not even close. In fact I pride myself on surrounding myself with…

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